Email Marketing Masterclass

Key Takeaways

  • Email list size isn’t crucial; engagement and relevance matter more for profitability
  • Regular, personalized emails build trust and improve conversions over time
  • Collaborative events (bundles, summits) are effective for list growth and business expansion
  • Human touch and relationship-building are increasingly important to differentiate from AI-generated content

Topics

Email List Size and Profitability

  • Faith’s business became profitable with ~500 subscribers
  • Highest revenue per subscriber was in 2021 with a smaller, engaged list
  • Focus on engagement quality over quantity
  • 30-40% open rate is considered good; Faith achieves 60%
  • 3-5% click rate is average; Faith sees 25.5%

Email Marketing Strategies

  • Send emails 3x/week (Mon, Wed, Fri) for consistency
  • Use subject lines that pique curiosity (5 words max for mobile)
  • Segment list (e.g., weekly vs. thrice-weekly recipients)
  • Resend to unopens for important emails (sparingly)
  • Clean list every 3-4 months (remove 3+ month inactive subscribers)

Content and Personalization

  • Share personal stories, daily life, and behind-the-scenes content
  • Balance free value, paid offers, and affiliate promotions
  • Use email to showcase personality and build relationships
  • Consider using ChatGPT for ideas, but personalize content

Conversion Optimization

  • Understand audience needs to present relevant offers
  • Nurture relationships through regular, valuable emails
  • Ensure clear, informative sales pages with appropriate pricing
  • Address potential customer confusion or doubts proactively
  • Aim for 2-4% sales conversion rate (7-8%+ is excellent)

Faith’s Business Model

  • Creates/sells PLR Canva templates, online courses, coaching programs
  • Shifted from B2C (personal use printables) to B2B in 2020
  • Uses WordPress (blog), ThriveCart (sales), Amember Pro (PLR templates)
  • Affiliate marketing contributes 20-30% of total revenue

Future Plans (2025)

  • Hosting 7 collaborative events (summits, bundles, giveaways)
  • Expanding into faith-based entrepreneur market
  • Increasing live challenges and coaching offerings
  • Focusing on human element to differentiate from AI-generated content

Next Steps

  • Explore Faith’s products on email marketing, funnels, and sales pages
  • Consider joining Faith’s upcoming collaborative events
  • Implement regular email schedule and personalization strategies
  • Review and optimize sales pages for clarity and conversion
  • Investigate all-in-one platforms like Simple Suite for streamlined business operations