5 Unpopular Truths About Growing a Digital Product Business

Hard truths about digital marketing that might actually make your life easier.

If you’ve ever felt like you need to be everywhere and doing everything all the time just to grow your business…I feel you.

Many social media influencers are asking you to post more.
Content creators suggest that you should show up daily.
Different marketers are telling you about the success that they get from varying conflicting strategies.

All that adds to the noice, overwhelm, and confusion.

If there’s anything that you’d take home today from reading this, I want to lovingly tell you this

Doing more isn’t always what moves your business forward.

My perspective and experience as a digital product creator and business coach

Building my 6-figure business since 2018 to what it is today has certainly taught me several important lessons.

One of which I’m deeply thankful for, is that I didn’t have to dance for reels or get breathless from chasing after every new trend.

You see, growth doesn’t come from doing more.

It comes from doing the right things — in a way that’s simple, sustainable, and actually makes sense for your life.

And sometimes, that even means going against what everyone else is saying or doing.

So today, I want to share a few “unpopular truths” that might just make your business feel a whole lot lighter and a lot more effective too.

Unpopular Truth #1: You don’t need more visibility

What you need is better conversion.

You actually don’t need thousands more people seeing your content.
What you need that will boost your product sales are clearer paths that will not just capture the attention of your target audience but also convince them into taking action.

The key to boosting sales conversion is having a clear understanding of your target audience — who they are, what they like, what they are struggling with, and what solutions they are interested in.

Read more: Why Posting More on Social Media Isn’t Getting You Sales 

Unpopular Truth #2: Consistency is overrated

Sustainability matters more.

Yes, I have definitely been an advocate of “showing up consistently” and, truth be told, I still stand by it.

However, some people misunderstand that “showing up consistently” means showing up every day or three to four times a day and they actually struggle with it.

My advice would always be to find a rhythm that works best for your schedule and your energy.

If you can only write an email newsletter once a week, then commit to doing that on a particular day of the week and do it regularly.

Having a consistent and predictable rhythm is not only more sustainable for you and your business, it’s also more effective in connecting with your audience.

Most people appreciate predictability — knowing you send emails every Wednesday rather than getting 5 emails this week and then not hearing from you again until 3 weeks later.

Unpopular Truth #3: You don’t need multiple offers

You only really need one that actually works.

More offers don’t necessarily equal more income.

In fact, it might cause confusion amongst your audience.

I know this sounds contradictory to what I do in my business because I have dozens of offers and a wide range of them.

But that’s because as an online business coach, my mission is to provide my customers with as many high-quality resources as possible to support them as they build their online businesses.

That might not be the case for you.

Once again, the crux here is having a good understanding of your target audience. (See Truth #1)

For new business owners, you might need to throw spaghetti on the wall for a while before knowing what sticks.

And that means you should try to speed up your product creation process and get in front of your audience as often as possible the first 3 to 6 months.

Thereafter, you should have a much clearer idea of what your audience actually loves and needs and start honing in on that.

Food for thought: If you can streamline your business today and just focus on the products that move the needle in your business, what offers will you cut out?

Unpopular Truth #4: Low-ticket isn’t “easy money”

Low ticket offers aren’t random, low-quality products that you create to make a quick buck.

Creating low ticket offers that are actually effective in retaining your customers and leading them to bigger offers requires strategy.

One quick tip: How can this low-ticket offer serve your customers and lead them to another existing offer in your business?

Unpopular Truth #5: More content isn’t the answer

What you need is better thinking.

Most of the time, we don’t lack ideas.

But when we find sales stalling and our business stagnating, it’s basically screaming for us to re-evaluate and re-think our strategies.

Every step that you take and every product that you create should be intentional and strategic.

In order to build a thriving business without depending on “virality” and also one that can stand firm even when market winds change, you need to be able to see your business from a bird’s eye view, think like a CEO, and make wise decisions with strategic thinking.

Read more: Why Creating More Content Isn’t Growing Your Business

A simple way to look at all this

If you’re reading through these and thinking…

“Okay… this all makes sense, but what should I focus on then?”

This is exactly why I created a simple way to look at business growth — something that doesn’t rely on doing more, but helps you focus on what actually matters.

Introducing…

F.A.I.T.H Business Framework

This is a simple yet practical guide to help you build a business that actually works.

F — Foundation
Getting clear on your niche, audience, and direction

A — Assets
Building things that support your business (like your email list, content, and products)

I — Income
Turning your ideas into actual offers that generate revenue

T — Traffic
Bringing people into your world

H — Health
Making sure your business is sustainable and works for your life

How the F.A.I.T.H Business Framework changes the way you work

As you can see, these 5 unpopular truths are not random opinions.

They are, in fact, signs that point to you which areas of the FAITH framework requires your attention the most.

So instead of asking: “What else should I be doing?”

Try asking: “Which part of my FAITH framework needs strengthening right now?”

Your next steps

First, share and save this post for future reference because this definitely needs a revisit from time to time!

Secondly, consider working with me to break through your bottleneck and fast-track your business growth. Check out what I can offer you in FBA Aspire

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